Frequently Asked Questions

01/

I work 8 am to 8 pm, 6-7 days/week and need to be on site most of the time; I can only do things that are essential and pay off in the short run. Why is Scale Up Atlantic Canada’s large investment (about 120 hours over 6 months) worth my time? Why is Scale Up Atlantic Canada an essential short term investment for my business?

For CEO-Owners of $10 million ventures, whether manufacturers, service companies, logistics, retailers or technology providers, every minute of every day counts and taking time from the business is extremely difficult. What Scale Up Atlantic Canada participants ('”Scalers”) in the past have told us is that these 120 hours are not truly hours away from their business – they are hours spent working on their business, in particular, actively growing it.

 

In fact, during Scale Up Atlantic Canada itself, over 75% of Scalers experience new growth. Then within the 12 months of graduating, 75% of them double their pre-Scalerator growth rates.

 

Even more, 25% of them double their sales profitably within the following two years.

02/

Aren’t the topics a bit elementary? I have an MBA and have experience in sales, finance and human resources.

Scale Up Atlantic Canada focuses on three core areas common to almost all $5-$15 million ventures which the ambitious CEO-Owner can act on and strengthen quickly to unleash rapid new growth, the three “C”s:


1) Customers (i.e., market penetration, new customer acquisition, new market acquisition, export marketing, cross-selling, deep-selling, and up-selling; customer value re-positioning; sales strategy, organization, process-engine, and compensation; getting sales and marketing synergies).


2) Capacity (i.e., expanding and hardening a powerful people platform that has the culture and cohesiveness to drive and support rapid growth; rapidly moving or removing people obstacles to growth; knowing when and how to hire for critical jobs; developing a leadership style and a culture for a venture 10 times bigger than I am today; leveraging diverse cultures and backgrounds for new growth; learning practical new tactics and strategies for hiring in tough labor markets).


3) Cash (i.e., identifying hidden sources of cash; identifying and dealing with the Growth Paradox; crafting impactful growth strategies, a growth mindset and a budget for growth; funding more rapid growth by improving the revenue model and cash management practices; modifying banking relationships to sell you better products.)


No less important, the three Cs are intimately intertwined in real, accelerated venture growth, and Scale Up Atlantic Canada gives the Scalers tools to integrate them to build and execute an aggressive, realistic plan for almost-immediate profitable new growth.

03/

What tangible benefits does participation in Scale Up Atlantic Canda give me and my venture?

The #1 benefit is new, profitable and sustainable growth.

 

You should expect and plan for first year incremental benefit of $1 to $2 million in top line growth, and significant new free cash flow.

 

You can think of Scale Up Atlantic Canada faculty and cohort like a big fitness trainer, a “Scale Up Trainer,” if you will.  You have to do the work. Scale Up Atlantic Canada provides the proven content, structure, peer support, peer pressure (frankly) and encouragement to actually get the benefit.

 

Other benefits include:


Community

 Scalers become part of an expanding peer community of rapidly growing companies and acquire a proud new identity as part of the Scalerator community (which is becoming a global community). This identify has tangible benefits.


Support 

Rapid growth can be a lonely occupation, and the Scalerator community is there to cheer you on, cheer you up, and provide ongoing peer-to-peer counsel and a culture that supports growth. Post-Scale Up Atlantic Canada, Scalers frequently meet with each other and share their successes and offer each other ongoing help.


Platform

The Scalerator helps you build a platform for growth based on the 3Cs, a platform that you can continue to build on top of after the Scalerator. For most Scalers, growth during the Scalerator is just the beginning and is in fact accelerated post-Scalerator.


Opportunity

The combined global Scaler revenues have exceeded $500 million, and in two years will reach $1 billion. That is a lot of market access. This powerful new business development platform starts immediately in Scale Up Atlantic Canada itself; about one third of each cohort spontaneously start new business with each other during the Scalerator itself.


Signaling

We have seen in other regions that being a Scalerator alum becomes a signal of high potential to bankers, investors, customers, business partners, and key talent because Scalers are ambitious, growing ventures with knowledge, attitude and a support network that makes it worthwhile for them to work with Scalers.

04/

How will I be sure that any confidential information I reveal will stay within Scale Up Atlantic Canada?

This is a normal and understandable concern. From the beginning, in addition to committing all participants in writing to respect privacy and uphold confidentiality, we continually monitor this and any breach of the Scalerator Code is dealt with by dismissal from the program.

 

Furthermore, we do not let direct competitors into the same cohort.

 

With 20+ cohorts underway world-wide, we have not yet had a confidentiality breach. This leads Scalers to be comfortable in revealing information about their challenges so that the group can help them turn challenges into growth.

05/

Isn’t the Scale Up Atlantic Canada too academic?

The Scale Up Atlantic Canada Team has conducted 20+ Scalerator cohorts as of EO 2019. In every one of them, 75% of the participants increase their growth trajectories significantly.

 

To date, they have generated approximately over $300 million in cumulative new revenues.

 

The teachers are from world class business schools, but more importantly, they integrate their teaching experience with real world experience they have gained as both entrepreneurs and executives.

 

Our faculty also have extensive experience as advisors, investors, mentors or board members of rapidly growing business ventures. The faculty have dirt under their fingers and callouses on their hands as well as critical knowhow in helping CEO/Owners to grow.

 

Furthermore, the faculty are themselves measured by how much you grow, not by what you learn. Scale Up Atlantic Canada is all about delivering immediately applicable knowledge and practices for Scaling Up.

06/

I don’t reside in New Brunswick. I’m not sure I want myself and my team traveling to UNB each month to attend Scale Up Atlantic Canada. 

This is your year to participate as the 2021 cohort will be facilitated online due to COVID-19 restrictions. You and your team will be able to join virtually from your homes or offices.